Advertising Requirements
| GENERAL REQUIREMENTS Trim Size: 8.375" x 10.875" Binding Method: Perfect Colors Available: Black & white Four-color process Pantone color match
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MATERIAL SPECIFICATIONS SWOP specifications apply. Preferred Material: High-resolution PDF/X-1a. BLACK & WHITE: FOUR-COLOR: MEDIA/TRANSPORT: CD-ROM or printer’s FTP QUANTITY OF PROOFS: 1 |
DISCLAIMER: While we will do our best to match colors, color reproduction is not guaranteed. Please note color and shade variances will stay within SWOP ranges if a SWOP-certified color proof is supplied. Without the inclusion of a Kodak Approval, CREO Spectrum proof, or SWOP-certified color proof, advertiser will have no claims for color and/or shade variances. Furthermore, even with furnished color proofs, substantial compliance will constitute satisfactory performance.
| Advertising Units | Non-Bleed (Live) | Trim | Bleed |
| Width x Depth | Width x Depth | Width x Depth | |
| Full page | 7" x 10" | 8.375" x 10.875" | 8.625" x 11.1875" |
| Two-page Spread | 15" x 10" | 16.75" x 10.875" | 17" x 11.1875" |
| 1/2 page horizontal | 7" x 4.625" | 8.375" x 5.4375" | 8.625" x 5.675" |
| 2/3 page (2 columns) | 4.5" x 10" | 5.5" x 10.875" | 5.875" x 11.125" |
| 1/3 page (1 column) | 2.125" x 10" | ---------- | ---------- |
| Safety: Live matter .25” from trim. Special handling cover to text: Keep live matter .375” from center. | |||
Materials will be returned upon request; otherwise they will be disposed of after printing.
IMPORTANT BRANDING & GRAPHICS NOTES
Using the Television Academy Name
• Our organization’s formal name is Academy of Television Arts & Sciences.
• Always use an ampersand (&), not the word “and.”
• Always capitalize the first letter of each word, excepting the word “of.”
• Do not capitalize “the” which normally appears prior to the Television Academy’s name.
• Our colloquial name is the Television Academy; do not capitalize the word “the”; “Television” and “Academy” should both be capitalized.
• The term “TV Academy” denigrates our image and should not be used.
• In the minds of most people, the term “The Academy” is an immediate reference to The Motion Picture Academy. It does not maintain awareness of our identity nor align our organization with television. Please refrain from using the phrase “The Academy” when referring to the Television Academy.
• Please do not use the acronym “ATAS.” It does not indicate television to those who are unfamiliar with the acronym and says nothing about our organization.
Using the Emmy Name
• Emmy winners, or those congratulating them, may at any time refer in advertising and publicity to the fact that they have won a Primetime Emmy® Award.
• For one year after an award is given, use of a replica of the statuette may be used in advertising. This reference must be specific to the show for which the award was given, as in the “Primetime Emmy Awards,” "Los Angeles Area Emmy® Awards" or “Daytime Emmy Awards.” Also, when referring to the award, the specific category and year should be mentioned.
• For example, a correct statement would be, “AMC congratulates the 2008 Primetime Emmy® Winning Mad Men for Outstanding Drama Series.” It would be incorrect to state, “Lionsgate congratulates the Emmy-Winning Mad Men for Best Drama Series,” for it omits the word “Primetime” and the year, and does not use the correct nomenclature of “Outstanding” versus “Best.”
• Whenever the Emmy® statuette is used, it should appear facing left and must be accompanied by ® at its base (denoting trademark protection).
• The word Emmy® is also trademarked and should appear as “Emmy®.”
For additional information, please refer to our Trademark/Copyright policy, Graphics Standards Manual and Brand Platform, all of which are available for download under the Business Resources: Brand Guideline and Policies heading here.