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Awards 55th Emmy Nominees & Winners:

Winners are designated with an Emmy statuette


Pacesetters Take Interactive Honors

This year’s Emmy honors for interactive television go to a couple of pacesetters, one that’s running laps on auto racetracks and one that’s taking viewers just about anywhere they want to go.

NASCAR IN CAR on iN DEMAND earned an Emmy plaque for outstanding achievement in interactive television thanks to the work of honorees Jeffrey Pollack and Paul Brooks of NASCAR Digital Entertainment, and of Robert Jacobson and Stacie Gray at iN DEMAND.

NASCAR IN CAR on iN DEMAND is a multi-channel program that sets a new standard for viewer choice and control. The cable subscription package provides seven channels of in-car cameras for every NASCAR Winston Cup Series race, complementing the network coverage of FOX, FX, NBC and TNT.

A plaque for outstanding achievement in interactive television for an interactive TV service goes to iO: Interactive Optimum digital cable service from Cablevision Systems Corp. The individuals cited are Patricia Falese, Ed McLauglin, Brian Sweeney and Kristin Dolan. Cablevision’s suite of digital services was singled out as a sophisticated groundbreaker. Customers of iO get access to more than 700 titles on demand, more than 200 channels, up to 50 premium movie channels, 45 commercial-free channels of digital music and a variety of new interactive television applications. Even though the new service is currently available only in the eastern United States, no other cable or satellite provider exceeds the breadth and depth of the iO service or gives customers more control over their television experience, Academy experts decided.

"This year’s Emmy awards in Interactive Television reflect the significant and innovative strides that have been made in the industry," said Brian Seth Hurst, co-governor of the TV Academy’s interactive media peer group. Stephanie Otto is the group’s awards committee chair.

"Both winners exemplify the mission of the Academy in the advancement of the telecommunications arts and sciences, and both transform the experience of watching TV," said Chris Swain, Hurst’s colleague on the Academy Board of Governors.

This is the second year for the interactive media award, and this year it attracted 48 entries from every major broadcast and cable network, the governors said. Winners were selected by a blue ribbon jury comprised of members of the interactive media peer group. Last year’s winner was HBO’s Band of Brothers Interactive Television Application.

The awards will be presented September 13 at the Primetime Emmy Creative Arts Awards ceremony at the Shrine Auditorium in Los Angeles.

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