THE AWARD
This call for entries is being sent to members of the Academy of Television Arts & Sciences Interactive Media Peer Group and members of the television and interactive media community at large. The Interactive Media Primetime Emmy® Award honors an interactive media program, or series commercially deployed domestically in the period of June 1, 2007 – May 31, 2008 that demonstrates outstanding creative achievement in interactive media for a fiction or non-fiction based program or series. One, more than one, or no Primetime Emmy® statuette will be awarded to the individual(s), company or partnership of companies directly involved with and principally responsible for the recognized interactive media program or series.

The Primetime Emmy® Award winner(s) for Outstanding Creative Achievement in Interactive Media will take the viewer significantly beyond the traditional passive, linear experience of a program or series by providing one or more participatory interactive features that are expressive, useful, informative and pleasing and that clearly demonstrate best practices in interactive media with regard to concept, storytelling, user experience and visual design.

Outstanding Creative Achievement in Interactive Media—Non-fiction
The Primetime Emmy® Award for 'Outstanding Creative Achievement in Interactive Media—Non-fiction' recognizes overall creative excellence in the interactive media components of a non-fiction based program or series. 

Interactive media presents opportunities for audience engagement in a program or series that go beyond the passive, linear experience associated with traditional television viewing and may include features such as access to additional information, interaction with the stars, personalities or content of the program or elements that allow the viewer to interact with and possibly affect the action taking place within the program or series.

Eligible entries in this area of competition include the interactive media components of a Reality Program or Series, Reality Competition Program or Series, Variety Comedy Or Music Program or Series or Non-fiction Program or Series originally aired or transmitted during the eligibility year and delivered to viewers via Broadcast, Cable, Satellite, IPTV, Broadband, and Mobile networks or some combination thereof.

Entries will be evaluated based on (but not limited to):

Overall Creative Excellence
The depth, breadth and level of appropriateness of the unique creative features of the interactive media components of the program or series.

Interactive Storytelling
The degree to which the interactive media features of the program or series are integrated within a storytelling scenario and the extent to which they enhance, extend or impact the narrative experience.

User Experience 
The aesthetic quality of the interaction model, including visual design, navigation, and ease of use of the interactive media features, that, in total, enhance the enjoyment and engagement of the viewer

Overall Strategy
The degree to which the interactive components of the entry contribute to the strategic success of the production, including appropriate integration of features, platforms, and revenue opportunities for to the intended audience demographic.

2008 INTERACTIVE MEDIA PRIMETIME EMMY® AWARD
ENTRY PROCEDURE:
All entries must be accompanied by:

1. A linear / non-interactive video recording that demonstrates the viewer experience and highlights the interactive features and functionality of the program or series.

The demonstration video recording must:
- be between two and six minutes in length
- provide a minimum of either two minutes of, OR the combined total running time of, the interactive elements in the program or series, whichever is shorter
- include all the interactive feature(s), either contiguous or edited, in an order that is closely representative of the actual viewer experience
- be submitted on Digital Beta tape or consumer DVD-Video (digital video files delivered on DVD-ROM discs are not acceptable at this time)

PLEASE NOTE: The purpose of the linear video recording is to fully demonstrate, or "walk through", the experience for the Academy of Television Arts and Sciences judges who may not have access to the project during the voting process. Voiceover and other explanatory methods are allowed as necessary to provide a reasonable facsimile of the interactive experience, but "promo," "marketing," or "sizzle tapes" are strongly discouraged and will result in negative assessment of the entry.

2. A screen shot representative of your entry for use as a thumbnail identifier in the balloting process. The file must be submitted as a JPEG 320 x 240 pixels in dimension.

All entries automatically become part of the Interactive Television archives at the Academy of Television Arts & Sciences Foundation.

3. Entry Fee
$400.00 for an individual or group of individuals (4 individuals maximum) submitting as the Official Entrant; $600.00 for a company (or partnership of up to 4 companies) submitting as the Official Entrant.

4. Download and complete the official entry form PDF Word. Then print the form (PDF or Word), attach the appropriate entry fee, include the demonstration video tape or DVD and mail as a single package to:

    The Academy of Television Arts & Sciences
    Interactive Media Peer Group Primetime Emmy Awards
    5220 Lankershim Blvd.
    North Hollywood, California 91601-3109

All entries must be completed and received by the Academy of Television Arts & Sciences by 5:00p Pacific time, Friday, May 30, 2008. Absolutely no extensions to this deadline will be granted.

If you have any questions, please contact the Interactive Media Peer Group
Awards Committee: Geoff Katz / / 310.770.8312