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From the executive suite to the editing bay, emmy® goes behind the scenes of the television industry to cover the people who make TV happen.
The official publication of the Academy of Television Arts & Sciences, emmy® draws its editorial content from the expertise of the more than 15,000 members who work in all aspects of television. They range from corporate CEOs to stunt performers; from producers and directors to editors and cinematographers; from stars to the make-up and costume artists who prepare them for the cameras.
Emmy’s Television Academy affiliation gives it a unique perspective to explore the latest industry trends and to focus on the people involved in them. And emmy® is the only magazine that sends each of its six annual issues directly to everyone eligible to vote for TV’s most prestigious award.
While other publications focus on TV celebrities, emmy® covers not only the stars, but also the achievements of artists, crafts experts and businesspeople who work behind the cameras. It also explores the future of television, reporting on the latest tools and technological advances.
Emmy’s mission is the same as the Academy’s: to promote creativity, diversity, innovation and excellence through recognition, education and leadership in the advancement of the telecommunications arts and sciences. It is an invaluable resource for anyone interested in television.
In 2007, emmy® received five Maggie Awards from the Western Publications Association. In all, emmy® has collected twenty-one Maggies for excellence over the past six years.
“I was truly honored that Emmy chose me for the cover. emmy® is a prestigious industry magazine that is not only read by my peers but by other high-profile industry leaders, and it is great to be in such good company.”
—Patricia Arquette, star of NBC’s Medium
“I had not been a member of the Television Academy for many years, but was inspired to renew my membership after reading a few copies of my wife’s Emmy magazine. In a world where TV ratings are reported along with movie grosses on the eleven o’clock news, emmy® is more than a trade journal and deserves wide distribution to promote both the Academy and excellence in television.”
—Paul Brownstein, award-winning producer
“Emmy provides a thorough and always invigorating perspective on the television business. With good reporting and unusually beautiful photography, it is in a class by itself in highlighting the excellence in our industry.”
—Robert Greenblatt, president of entertainment, Showtime Networks
“The qualities that set emmy® magazine apart are its coverage of a variety of professionals within the industry and its photographs, which are some of the most unique and memorable. The shoot that I participated in was one of the most creative I have ever experienced.”
—Joel Gretsch, star of USA Network’s The 4400
“Emmy shows you how the business works—from the inside. It's like having a playbook!”
—George Lopez, star of ABC’s The George Lopez Show
“Emmy is my conduit to the industry. It is a staple in my office, and I look forward to receiving each issue. I wish there were more issues—and that comes from a man who has many issues!”
—Howie Mandel, star of NBC’s Deal or No Deal
“The pictures are stunning and the profiles are always insightful.”
—Kyra Sedgwick, star of TNT’s The Closer
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| DEMOGRAPHICS* |
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Key age demographic: 35-54 |
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| GENDER* |
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Male: 55% |
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Female: 45% |
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| CIRCULATION |
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BPA Circulation Statement June 2006
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Circulation to Television Academy Members: |
14,843 |
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Other paid circulation: |
616 |
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Total qualified circulation:
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15,549 |
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| BONUS DISTRIBUTION |
2,500* |
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Includes distribution to journalists, educators, students, business leaders, elected officials, and special events.
* Source: publisher’s own data.
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| Scroll down for Advertising Rates, Requirements, Production Schedule and Sales Contact information. |
ADVERTISING RATES
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®
| Full Page |
$4,700 |
| Half-page |
2,900 |
| One-third page |
2,105 |
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| Full page |
$2,475 |
| Half-page |
1,660 |
| One-third page |
1,220 |
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Standard or matched color: Add $500 to
black & white rate.
Metallic or fifth color: Add $695 to black & white or four-color
rate.
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| Full page |
$5,900 |
| Half-page |
4,280 |
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| Full page |
$3,795 |
| Half-page |
2,540 |
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Standard or matched color: Add $500 to black & white rate.
Metallic or fifth color: Add $695 to black & white or four-color rate.
Four-color page advertisement only.
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ADVERTISING REQUIREMENTS
for emmy® magazine |
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1. GENERAL REQUIREMENTS
Trim Size: 8-1/2 x 10 13/16
Binding Method: Perfect
Colors Available:
-Black & white
-four-color process
-Pantone color match
SHIPPING INSTRUCTIONS
Send emmy® magazine materials to:
Gail Polevoi
emmy Editor
Academy of Television Arts & Sciences
5220 Lankershim Boulevard
North Hollywood, CA 91601-3109
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2. MATERIAL SPECIFICATIONS
SWOP specifications apply.
Preferred Material: High-resolution PDF.
BLACK & WHITE:
-Recommended Screen: 120
FOUR-COLOR:
-Recommended Screen: 150
-Tone Density: Maximum 280%
MEDIA/TRANSPORT: CD-ROM or printer’s FTP (contact Prod. Mgr.)
QUANTITY OF PROOFS: 1
-Kodak Approval, CREO Spectrum proof, or SWOP-certified proof.
DISCLAIMER: While we will do our best to match colors, color reproduction is not guaranteed. Please note color and shade variances will stay within SWOP ranges if a SWOP-certified color proof is supplied. Without the inclusion of a Kodak Approval, CREO Spectrum proof, or SWOP-certified color proof, advertiser will have no claims for color and/or shade variances. Furthermore, even with furnished color proofs, substantial compliance will constitute satisfactory performance.
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| Advertising Units |
Non-Bleed(Live) |
Trim |
Bleed |
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Width x Depth |
Width x Depth |
Width x Depth |
| Full page |
7 1/2" x 9 13/16" |
8 1/2" x 10 13/16" |
8 3/4" x 11 1/16" |
| Two-page Spread |
16 1/4" x 9 13/16" |
17" x 10 13/16" |
17 1/4" x 11 1/16" |
| 1/2 page horizontal |
7 1/2" x 4 7/8" |
8 1/2" x 5 3/8" |
8 3/4" x 5 3/4" |
| 2/3 page 2 columns |
4 5/8" x 9 13/16" |
5 1/4" x 10 13/16" |
5 3/4" x 11 1/16" |
| 1/3 page column |
2 1/4" x 9 13/16" |
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| *CLICK ON UNIT DIMENSIONS (IN BLUE) TO SEE VISUAL DISPLAY* |
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Safety: Live matter 1/4” from trim. Special handling cover to text: Keep live matter 3/8” from center.
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Materials will be returned upon request; otherwise they will be disposed of after printing.
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ADVERTISING REQUIREMENTS
for Primetime Emmy Awards program |
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1. GENERAL REQUIREMENTS
Trim Size: 8-1/2 x 11
Binding Method: Perfect
Colors Available:
-Black & white
-four-color process
-Pantone color match
SHIPPING INSTRUCTIONS
Send Emmy program materials to:
Kathleen O'Steen
Emmy Publications
Academy of Television Arts & Sciences
5220 Lankershim Boulevard
North Hollywood, CA 91601-3109
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2. MATERIAL SPECIFICATIONS
SWOP specifications apply.
Preferred Material: High-resolution PDF.
BLACK & WHITE:
-Recommended Screen: 120
FOUR-COLOR:
-Recommended Screen: 150
-Tone Density: Maximum 280%
MEDIA/TRANSPORT: CD-ROM or printer’s FTP (contact Prod. Mgr.)
QUANTITY OF PROOFS: 1
-Kodak Approval, CREO Spectrum proof, or SWOP-certified proof.
DISCLAIMER: While we will do our best to match colors, color reproduction is not guaranteed. Please note color and shade variances will stay within SWOP ranges if a SWOP-certified color proof is supplied. Without the inclusion of a Kodak Approval, CREO Spectrum proof, or SWOP-certified color proof, advertiser will have no claims for color and/or shade variances. Furthermore, even with furnished color proofs, substantial compliance will constitute satisfactory performance.
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| Advertising Units |
Non-Bleed(Live) |
Trim |
Bleed |
| |
Width x Depth |
Width x Depth |
Width x Depth |
| Full page |
7 1/2" x 10 " |
8 1/2" x 11 " |
8 3/4" x 11 1/4" |
| Two-page Spread |
16 1/4" x 10" |
17" x 11 " |
17 1/4" x 11 1/4" |
| 1/2 page horizontal |
7 1/2" x 4 7/8" |
8 1/2" x 5 3/8" |
8 3/4" x 5 3/4" |
| 2/3 page 2 columns |
4 5/8" x 10" |
5 1/4" x 11 " |
5 3/4" x 11 1/4" |
| 1/3 page column |
2 1/4" x 10" |
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| *CLICK ON UNIT DIMENSIONS (IN BLUE) TO SEE VISUAL DISPLAY* |
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Safety: Live matter 1/4” from trim.
Special handling cover to text: Keep live matter 3/8” from center.
Materials will be returned upon request; otherwise they will be disposed of after printing.
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| 2008 EMMY® PRODUCTION SCHEDULE |
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Issue No. 1
Dare to Be Different
Ad sales close: Jan. 15
Ad material deadline: Jan. 18
On sale: Feb. 19
Issue No. 2
The New Contenders
Ad sales close: Mar. 3
Ad material deadline: Mar. 5
On sale: Apr. 8
Issue No. 3
Prime-Time: For Your Consideration
Fractional ad sales close: Apr. 16
Full-page ad sales close: Apr. 22
Ad material deadline: Apr. 24
On sale: Jun. 3
Issue No. 4
It's Showtime!
Congrats to Prime-Time Nominees
Ad sales close: July 21
Ad material deadline: July 23
On sale: Aug. 19
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Issue No. 5
Emmy Bash Photo Splash
Congrats to Prime-Time Winners
Ad sales close: Sept. 25
Ad material deadline: Sept. 29
On sale: Oct. 28
Issue No. 6
Where TV Lives
Ad sales close: Nov. 6
Ad material deadline: Nov. 11
On sale: Dec. 16
Issue No. 1, 2009
Ad sales close: Jan. 15
Ad material deadline: Jan. 19
On sale: Feb. 17
Primetime Emmy Awards Program
Ad sales close: Aug. 13
Ad material deadline: Aug. 15
To Emmys Venue: Sep. 10
(Please note: Dates subject to change)
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| ADVERTISING SALES |
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For further advertising information, please contact:
John McCarthy, Advertising Director
Phone: (818) 706-8066
Fax: (818) 706-8326
E-mail: johnmccarthy1@sbcglobal.net
Peter McCarthy, Advertising Representative, West
Phone: (805) 241-6710
Fax: (805) 241-6711
E-mail: petermccarthy@verizon.net
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