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Brian Seth Hurst is CEO of The Opportunity Management Company, Inc., a strategic consultancy and cross-media production company that is driving the next generation of entertainment. Referred to as “the father of ‘cross platform,’” Hurst coined the term in 1998 as managing director of convergent media at Pittard Sullivan, as a member of the team launching TV Guide as the first ever cross platform brand. Hurst’s credo, “Go to where your audience lives,” is transforming the relationship of audiences to programming. Hurst and company assist broadcasters, content rights holders and production companies in building initiatives that reach audiences across emerging content platforms, including broadband, interactive television, mobile and new media devices. He has worked with the world’s leading media brands, including TiVo, Discovery, BT, Disney, Showtime, AOL, Virgin America, Lifetime Television and MobiTV, amongst others. Hurst served two terms as chairman of the Producers Guild of America New Media Council (’03-’05) while simultaneously serving on the Academy of Television Arts & Sciences Board of Governors. Currently, he sits on the National Board of the PGA. Recipient of a 2006 Interactive TV Today [itvt] Award for Leadership in Interactive Television, he was profiled in the April 2007 issue of Emmy® magazine as one of the ten media executives in the business leading the industry’s digital drive, and in November of 2007 was named to the Hollywood Reporter’s PGA “Digital 50” for the second year in a row. He is co-author with Olivia Newton-John of Simon & Schuster’s best-selling children’s book A Pig Tale.
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